The Basics of Product Management is a series of cartoon illustrations for educational articles about product management and user activation in a product.
The TASK
was to develop visual storytelling that highlights the client's materials among other content on social networks, and to help blog readers better remember and understand the topics through characters and their metaphorical adventures.
was to develop visual storytelling that highlights the client's materials among other content on social networks, and to help blog readers better remember and understand the topics through characters and their metaphorical adventures.
The main CHARACTERS
The ready-for-anything Manager — in mountaineering boots, with carabiners, arrows for hunting, goggles for research, and a headset for communicating with users.
The robust Product that successfully "took off" — a friendly familiar creature. His robotic parts represent technological aspects of a product. The floral wings emphasize that the Product is modern and eco-friendly.
The series also includes other characters such as a marketing department employee, management colleagues, and clients.
SOLUTION
All images were created in a cartoon style that evokes warm emotions and helps readers associate themselves with the characters.
All images were created in a cartoon style that evokes warm emotions and helps readers associate themselves with the characters.
To attract attention on social feeds and highlight articles in the blog, I designed high contrast illustrations with silhouette technique on bright backgrounds.
As a result, a set of vivid stories with unique characters and style was produced.
It took me 2 months to develop the concept and all 16 illustrations in the series.
It took me 2 months to develop the concept and all 16 illustrations in the series.
GoPractice.io, Product Management Simulator:
"We are getting a lot of positive feedback about the graphics Anna creates for our company! The illustrations highlight our posts on social media and among our colleagues and competitors"
I transform complex topics and ideas into relatable fun graphics whether it is hand-drawn illustrations or collaborations with generative AI.
I save time and money on creativity by turning requests, ideas, and desires into unique content that distinguishes the brand from competitors in any market.
Available for custom design work! Would be glad to discuss your project with you through e-mail Annagoldee@gmail.com or telegram @iloneya
